a Historic landmark
Journey through the eras of North Conway’s beloved 5 & 10 building located on the east side of Main street at the corner with Kearsarge Street.
Our Storied Heritage
early 1800s
The building's life begins with Peter Chandler, who constructed the original store. After many years of service, he entrusted the operation to his relatives, Moses and Isaac Chandler, ensuring the shop remained a fixture of local trade.
mid 1800s
During a period of growth, Simon Seavey and his family joined forces with Francis Chandler. The business further thrived when Charles Whitaker, a well-known local legend, became an integral part of the daily merchant operations.
early 1900s
Samuel Wolf transformed the space into a boutique for fine furs and elegant millinery hats. Neighbors frequented the shop for high-quality boots and warm gloves until the historic business finally shuttered its doors in 1913.
Late 1800s
Benjamin Eastman managed the grocery market and handled the local mail. On the second floor, his wife meticulously crafted custom dresses. Later, George V. Eastman expanded the selection by adding hunting and fishing supplies and continued as the post master until 1885.
Mid 1900s
Ross Warren operated the Pitman Pharmacy here for two years. In 1915, A.D. Davis acquired the business, installing the iconic crafted oak woodwork and integrating a community post office, while operating an insurance agency upstairs.
late 1900s
The Sweeney family officially established the beloved 5 & 10 in 1939. This cherished community tradition was later passed to the Alcotts in 1977, who continued to preserve the nostalgic charm of this legendary Main Street destination.
2004
The structure was formally recognized for Its architectural significance and earned a place on the National Register of Historic Places. It remains celebrated for its rare, beautifully preserved false-front Victorian style.
2026
The Berry Companies, in partnership with local entrepreneur Matt Braun, have purchased the historic North Conway 5 & 10 Store property. The goal of the new ownership is simple: preserve the building and its legacy while ensuring it continues to serve the community for years to come.